Between September and December 2024, I worked on redesigning the GroupTrail mobile app. I began with a Heuristics Audit and Competitive Analysis to identify the app’s strengths and areas for improvement compared to other market offerings. I then conducted User Interviews and created Personas to gain a deeper understanding of the target audience's needs. The ideation phase involved sketching out initial concepts, followed by wireframing to define the app's structure. After incorporating feedback from the founders, I conducted User Testing to refine the design. The final prototype was presented to the GroupTrail founders, showcasing a more user-friendly, intuitive design aligned with both user needs and business goals.
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